Skip to main content

Power of Long-Tail Keywords

Long-tail keywords are powerful weapons in the battle to boost your search engine rankings While most content writers understand that they need to use keywords to get high rankings in search engine results, many do not know that there are different types of keywords.
The two major types of keywords used in common SEO practice are long-tail and short-tail keywords.
Short-Tail vs Long-Tail Keywords.
Short-tail keywords contain one or two words that have high search volume.
Short-tail keywords generally show that the search engine user is looking for information on a broad topic.
Examples of short-tail keywords include "Apple computers," "easy recipes," and "SEO". These keywords receive a high volume of searches each month, and the competition to rank highly in search engine results for these keywords is fierce.
Long-tail keywords contain three to five words that have varying degrees of search volume.
These keywords are generally specific phrases or questions that users search for, such as "howto choose Apple products," "easy chicken casserole recipes," and "SEO" tips for entertainment bloggers.
Because long-tail keywords are more specific than short-tail keywords, SEO competition is less fierce.
Long-tail keywords are typically searched for between a few hundred and a few thousand times each month, while most short-tail keywords receive tens of thousands of searches each month.
At first it seems counterproductive to intentionally choose keywordsthat receive less search volume than others but it is actually a powerful way to boost your SEO rankings.
Competition for short-tail keywords is intense.
If your blog or website is not already well-known, it is almost impossible to get featured on the first page of search engine results for a short-tail keyword.

The Role of Authority in Search Engine Rankings.
When determining which sites feature prominently in search engine result the major search engines like Google and Bing consider a variety of factors. One of the top factors considered by their ranking algorithms is authority.
An authoritative site features high quality content by subject expert and content writers tend to have some level of recognition and authority in their chosen field.
For example, the top results for the short-tail keyword "health" will always be from highly authoritative websites I ike WebMD, CNN and Wikipedia.
A fledgling blog or website stands little to no chance of competing with these highly authoritative websites in search engine rankings for such a heavily searched keyword.
On the other hand, smaller sites and blogs have a huge advantage in search engine rankings for long-tail keywords.
Small sites have the freedom to specialize, and they can target niche topics in which they have both knowledge and authority.
Search engines consider specialization when ranking results according to authority, which is why choosing targeted long-tail keywords is such a crucial part of achieving the search engine rankings and traffic you want.
A relatively obscure website can make it to the top simply by targeting the specific phrases and questions that search engine users are searching for. Search engines view long-tail keywords as more authoritative for searches with dearly specific intent.
Even though long-tail keywords have fewer searches, your blog or website is much more likely to receive traffic from those searches than from the great volume of short-tail keyword searches.


Popular posts from this blog

Avoid These 4 Common Google Adsense Mistakes

If you are trying to drive traffic to your website or blog, you may be thinking about enrolling in the Google AdSense program. Google AdSense can be an effective way to grow traffic and build your brand, but only if you do it the right way. Success with the Google AdSense program requires more than just doing the right things. If you are to succeed and get the results you want, you also need to avoid doing the wrong thing. The good news is that you can learn from the mistakes of others who have gone before you and avoid making the same blunders. Whether you are new to Google, AdSense or have been using it for years, it is important to avoid these common mistakes.
Poor Keyword Research. Keywords are part and parcel of the Google AdSense program, but a shocking number of program participants do not frilly understand what they are or how they work. If you are unwilling or unable to understand keyword research, your chances of success with Google AdSense are slim indeed. Many newcomers to Google A…

Base SEO Checklist for New Websites

When you have a new website, you will want to make sure that it ranks well with search engines. You might have heard, or experienced, that new sites are slowto rise up the ranks if left on their own. So, what can you do to make sure that your new site ranks well right from the start?
Here is a list of essential points to focus on when optimizing your new website.
Accessibility Both website visitors and search engines need to be able to find their way around the website without running into problems, like dead links (missing pages), duplicate content, or low quality content. All the pages of the website should be easy to find through interlinking, and important links benefit from having a title tag attached. Search engine crawlers use title tags to rate the relevance of the web page that the link is pointing to. To check your website before going live you can use tools like the ones found on the Google webmaster website.
Keywords Secondly, when it comes to finding the right keywords for your new…