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Base SEO Checklist for New Websites

When you have a new website, you will want to make sure that it ranks well with search engines.
You might have heard, or experienced, that new sites are slowto rise up the ranks if left on their own.
So, what can you do to make sure that your new site ranks well right from the start?

Here is a list of essential points to focus on when optimizing your new website.

Both website visitors and search engines need to be able to find their way around the website without running into problems, like dead links (missing pages), duplicate content, or low quality content.
All the pages of the website should be easy to find through interlinking, and important links benefit from having a title tag attached.
Search engine crawlers use title tags to rate the relevance of the web page that the link is pointing to.
To check your website before going live you can use tools like the ones found on the Google webmaster website.

Secondly, when it comes to finding the right keywords for your new website, should you concentrate on high value keywords (competitive, targeted keywords), or is it better to start off with more general keywords with a lower difficulty and a wider range? With a newwebsite it is important not to make your keywords too specific because you need a wider netto capture your audience.
Overtime, you can work towards making your keywords more competitive.
This approach can be balanced out by using high value keywords in a pay-per-click marketing campaign.
However, before you engage in something of this nature, make sure that the benefits outweigh the cost.
Additionally, any keyword should always be relevant to your content, which brings us to the third point.

When visitors use a particular keyword to find you, they will expect to see content that answers any questions that they may have in the back of their mind.
Most website visitors nowadays are expecting to see more than just a block of text.
They want graphics, videos photos and relevant linksto more information.
These elements keepthe visitor on your website for longer; it is called user satisfaction.
User satisfaction can only be achieved with high quality and high value content.
What is more, search engines like Google, use increasingly sophisticated algorithms to weed out websites that don't provide quality or relevant content.
The latest update, called the Panda algorithm, rewards websites that are consistent in offering high quality content to their visitors.

The website visitor is also central to any decisions made about the design of the website, and this is our fourth point.
When a new website is badly designed, it usually means that the site isn't user-friendly.
While this doesn't impact your sites SEO directly, it is important to remember that when visitors have trouble finding their way around, or if the design distracts them from finding the information they need, there is little point in ranking well with search engines in the first place.
Your website will be ineffective, and you won't attract any new customers.
If you can't hire a professional designer, you will probably use a template to build your pages.
To make sure your chosen design is user-friendly you can use online tools like Feedback Army or Five Second Test to test the pages.

Social Media
Number five is that social media and interaction is influencing SEO like never before.
Google has added the +1 tags to their search results, and Bing is showing all that is being shared on Facebook.
So, getting involved in social media is really important.
There is the knock-on effect of people getting to knowyour brand and talking about you, and the direct effect of link-sharing.
Search engines pay attention to content that is shared often.
These so-called social signals are picked up by search engines because they indicate quality content.
We recommends starting out with Facebook, Twitter, Linkedin, and Google+.

High quality and relevant links are food to growyour SEO, and this is the final point.
So, where can you get good links? Start by asking all your business contacts and customers if they are willing to link to you.
Besides these there are a number of other ways you can get links.
Guest blogging is a good way of earning backlinks, and so is asking the editor of a review site or blog in your field to take a look at your new website.
Having your website listed on portals related to your industry can help your SEO as well, as can bringing out an app related to your business and offering it in the Google Chrome store or Apple store. These are highly rated sites to get listed on.

To finish, let's take a look at what you should avoid.
Low quality directories and (open) forms that contain a lot a spam will hurt your optimization efforts, as will link farms and using black hat SEO methods to force a quick result.
Unfortunately here is no quick fix when it comes to launching a new website, but when you follow the points in this checklist, you should be able to achieve a good starting position, so that your climb to the top of the search rankings doesn't seem all that impossible.


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